PHOTON Consulting

Strong growth ahead for the storage sector

Apr 12, 2012

A new report from PHOTON Consulting, Storage Annual 2012: More in Store discusses valuable strategic implications for storage executives and investors looking to capitalize on upcoming rapid growth.

BOSTON, MA – April 12, 2012 – In a newly released report Storage Annual 2012: More in Store, the PHOTON Consulting team forecasts that the storage sector is poised for a period of rapid growth in the next five years. Much like the rapid growth of the solar power sector, the growth of the storage sector will be driven by high demand elasticity and important transitions to stronger end-customer value propositions for many new storage products and segments. The report provides volume, price, cost and profitability projections across 20 geographic markets and 11 application segments, including traditional auto, e-bikes, PV+storage and commercial fast response. PHOTON Consulting’s report also shares projections of ten storage technologies including lead acid, Li-ion and advanced lead acid.

In addition to these analyses, Storage Annual 2012: More in Store highlights three valuable and timely strategic implications for storage executives and investors looking to capitalize on the coming period of rapid demand growth. These implications carry actionable strategic recommendations across the primary corporate functions of a storage company (Strategy, Finance, Procurement, Operations, Marketing, Sales, R&D/Product development and Human resources), providing tools to drive volume up, price up, cost down and risk down.

"In the next five years, the storage market is poised for 2X volume growth, 2X revenue growth and 3X operating profit growth," said PHOTON Consulting CEO Michael Rogol. “Storage Annual 2012 contains strategies that executive teams can put into immediate action to capture value in this period of growth."

Storage Annual 2012: More in Store contains a rigorous screen of over 400 companies, profiling nearly 40 storage companies that are best positioned to win in the sector based on the screening process. The report identifies nine Leaders, twenty two Potential leaders and eight “Watch list” companies. Find out who these companies are so that you can implement strategies to capture value on par with the industry’s leading players.

To view the report’s executive summary, complete table of contents and to purchase a copy of PHOTON Consulting’s Storage Annual 2012: More in Store, go to




PHOTON Consulting is the largest dedicated research consultancy focusing on solar energy, storage and controls. It is a leading supplier of in-depth research, management and strategic consulting services specific to new energy sectors. With the deepest, broadest integrated coverage, PHOTON Consulting tracks the solar energy, storage and controls sectors from feedstock through factory gate to end customer in every active and emerging market. PHOTON's consultants model company, geographic and industry projections from the outside-in, cross checking company announcements with providers and buyers. The company’s data focuses on the question, “Where is value?” and consists of historical and five-year forward projections for price, volume, revenue, cost, operating profit, operating margin and demand. With the most extensive research and data in the sector, PHOTON Consulting is the source for research and analysis in solar power, storage and controls. For more information on PHOTON Consulting, please visit the company's website at


PHOTON Consulting, LLC © 2012. All Rights Reserved. Disclaimer: The information and statistical data with this report have not been independently verified and we make no representations or warranty as to its accuracy, completeness or correctness. Any opinions or estimates reflect the judgment of PHOTON Consulting, LLC at the date of publication and are subject to change at any time without notice. This publication is for information purposes only and is not intended to provide professional, investment or any other type of advice or recommendation. PHOTON Consulting, LLC does not accept any responsibility and cannot be held liable for any person’s use of or reliance on the information and opinions contained herein.

For more information on PHOTON Consulting, please contact Kati Enscoe at (+1) 617-904-0309 or via email at


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